RM Assessment 1 - Critical Revise (marketing) Essay

RM Assessment 1 - Critical Revise (marketing) - Essay Example This report critically reviews the Bansal and Voyer article. The current trend in WOM advertising and marketing includes ethically questionable tactics such as viral videos, guerrilla marketing and paid endorsements of email or Facebook friends and family, or celebrity pages. Litven, etal proposed this modern definition, â€Å"WOM is the communication between consumers about a product, service, or a company in which the sources are considered independent of commercial influence†. (2005) This statement implies the perceived independence is actually more important than the actual independence. The Litven, etal. Article considers travel and hospitality business and the attempt to capture positive WOM. Since many people consider travel risky in terms of settling onto a poor choice of destination or accommodation, travelers seek WOM advice from prior journeys. The internet has become a resource for destination information, some independent, some apparently independent. Email, websites and blogs are asynchronous communications that control the outgoing message. The travel industry as well as other high risk applications should indulge in this form of WOM. Pictures still tell a story better than words, and corporate WOM marketing should include photographic evidence, especially to combat negative WOM. The Lee, etal. article quantifies the effects of WOM on business bottom lines. This study demonstrates the long-term lifetime value of WOM as opposed to indirect marketing. WOM is shown to create a definite value. (2006) The Villanueva, etal study relates closely to the Lee article; however, Villanueva looks at acquisition costs and equity return of building clientele by mass marketing and WOM. WOM proves to be more cost effective, although slower, than mass marketing because WOM provides the best clientele. Long-term customers come from WOM whereas one time customers, the wrong customers, come from mass marketing efforts. (2006) A number of features of the

Literature on HSBC Essay Example for Free

Literature on HSBC Essay Legacy HSBC Group. HSBC Bank is a key component of the HSBC group which was specifically established for trading with India and China in the hey days of the British Raj in 1865, after a necessity for the same was felt by Thomas Sutherland who identified that Hong Kong lacked local banking facilities. The bank has been primarily dominant in the Asia Pacific region and has pioneered modern banking facilities in these areas. It is now seen to take up its earlier mantle and is creating a new wave of modernised banking in the emerging economies of East and South East Asia. Based in London and with operations around the world, HSBC Holdings plc is reported to be the biggest bank and financial services banking company in the World with operations around the World in 9,500 offices and presence in 80 countries across the globe. Its share holders are said to be spread in 100 countries. HSBC Personal Banking. HSBC has a number of progressive personal banking schemes as it calls itself the Worlds local bank. (Express Banking, 2006). Some of the initiatives it has are schemes such as express banking which is designed to save time. This includes paying a bill online, thereby encouraging internet banking, use of cash machines and mobile phone top ups. (Express Banking, 2006). The bank is also extensively offering gifts for such schemes to include attractive offers as a 42 inch Phillips Plasma television for using its cash machines. (Express Banking, 2006). Its personal insurance services are similarly attempting to induce customers to go online. Thus a 10 percent discount is offered when a person buys on line car insurance. The no claims discount limit has also been raised to 70 % and there is a monthly installment option which has also been included. (Car, 2006). It has also services which can be availed by customers by providing prior intimation of their renewal dates to the bank and once again are provided attractive prizes for the same. The mortgage services offered by HSBC are also very innovative and provide not just for a loan but complete services such as mortgage offers, choices for repayments, varied interest rate option and tailoring these to the prices. (Mortgage, 2006). There are separate services on offer to first time buyers who can also remortgage as well as use the home to borrow more. Similarly the home insurance features also offer very heavy discounts for switching to HSBC Home Insurance, promise to settle claims over the phone without completion of forms and provide for replacements. HSBC Business Banking. HSBC business banking facilities are also unique. It has 12 months free banking facility extended to a current account holder which provides for borrowing at fixed rates large sums up to ?25,000. The service also includes foreign exchange rates for foreign currency payments for HSBC net customers, provides for management of trading in China and a commercial card enables a 56 days interest free credit. Banking for business is carried out through the commercial centres which provide multiple facilities to customers. For business there are other factilities that are being provided such as business internet banking as well as HSBCnet which provides larger companies with a complete range of services on the internet including invoice finance. There are a wide range of business insurance packages that have been made available by the bank, to include virtually all the possible contingencies for which insurance is required by business such as small business for turnover less than ? 1 million or less than 10 employees, commercial packaged insurance, customer packaged insurance, business car insurance and keyman insurance for prinicpals. The insurance package also covers share holders and partners, professional indemnity and trade credit. (Insurance, 2006). International Business Banking. The international services provided by the Bank include import and export bills clearance, guarantees and documentary credit. The Bank also provides many other forms of assistance to businesses to include opening of a business overseas. (International, 2006). The debit and credit card processing facilities include acceptance of debit and credit card at the place of work, over the internet, by mail order, fax or even on telephone. The finance and loans services being provided to the business by HSBC includes flexible overdraft, cash against invoices, protection against bad debts, small business loans at fixed interest rates upto ? 25000, flexible loans, financing of commercial properties, equipment, mortgages, vehicles and so on. Business managers are also provided with cash flow management services and fixed bond rates on high interest Deposit Bonds over ? 5,000. HSBCnet is an advanced service provided for businesses which enable these to carry out futuristic online banking. This is considered ideal for small businesses who do not want to invest in an internal financial management organisation. Thus it provides tools such as cash management, reporting and trading along with analytics and research. (hsbcnet, 2006). The customers are continually provided high quality services on HSBCnet such as management of foreign currency transactions as easy as domestic transaction, payments and account transfers at par with operations of a domestic account. The basic advantage provided is that a customer does not have to change his platform to access different types of services. Chapter 4 Findings Findings are derived from qualitative and quantitative analysis. Data analysis is meant to calculate correlations between variables. The intention is to find relations among the variables. Correlation is a measure of the degree of linear relationship between two variables. A positive correlation occurs when both variables either increase or decrease. Negative correlation occurs, when one variable increases and the other decreases. The detailed findings of the primary and secondary research carried out based on qualitative and quantitative collation are as per succeeding paragraphs.

Acute Diverticulitis Essay -- Diseases, Disorders

On my third day of clinical course I had an African America patient age 72, female, a retired high school teacher who was admitted for an Acute Diverticulitis with Perforation. She is diabetic and had a medical and surgical history of diverticulitis, High Cholesterol, Non-Insulin-Dependent Diabetes Mellitus (NIDDM), Hysterectomy, and Scoliosis. She has been on clear liquid diet since she was admitted then she was Nothing by Mouth NPO for the CT scan for that day. When I got the assignment that I was going to be taking care of a patient with an acute diverticulitis, the first thing on my mind was that she will be in a severe abdominal pain, high fever due to infection because my aunty had same disease. To my surprise, she claimed a 0 /10 on a 0-10 pain scale. Her blood sugar and vital signs were normal except for respiratory that was 22. All her laboratory test results were normal including WBC. Patient concern was that she couldn’t have a bowel movement. She was me dicated on Colace- a stool softener, morphine for pain, sulfran for nausea, and azactam an antibiotics. Diverticulosis is a disease from the diverticulum. This is when the colon wall is been outpunched through the mucosa. These are small mucosal herniation bulging via smooth muscle and layers of the intestine along vasa recta formed opening in colon’s wall. Diverticulitis causes is still unknown but develop after a micro or macro perforation of diverticulum. Peritonitis is an end result from an intestinal rupture in the case of a large perforation. Clinically, diverticulosis could be asymptomatic or symptomatic, they are uncomplicated with no evidence of bleeding or inflammation. Signs and symptoms includes palpable mass and tenderness mostly i... ...an seven 6-ounce of glasses of fluid each day most especially for patients on pharmaceutical fiber supplements. Works Cited Ferzoco, K.H. (2010). Small bowel diverticulitis. The New England Journal of Medicine. 327: 302-7 Juchems, A.A. (2010). Long-term management of diverticulitis in young patients. Diseases of the Colon & Rectum. 58:627-629. Marinella, L.B. et al: (2010). Acute Diverticulitis. The New England Journal of Medicine. 327: 1521-1526 Painter, P.V. (2009). Diverticulitis. Gastroenterology Clinics of North America. 18:357-385. Spivak, W.K., & deSouza, J.M. (2008). Diverticulitis of the right colon. Digestive diseases and sciences. 49: 350-358 Wilcox, C.V. (2009). Limitation in the CT diagnosis of acute diverticulitis: Comparison of CT, contrast enema, pathologic findings in 16 patients. American Journal of Roentgenology. 201:381-385.

Using The Myers-Briggs Type Indicator Essay -- Personality Tests Psych

Using The Myers-Briggs Type Indicator The Myers-Briggs Type Indicator Test measures personality according to eight traits, in twos. The first set of traits tested is introversion and extroversion. When taking this test, I scored twenty-two introversion points and only six extroversion points. According to the test, I am an introvert. This means that I better relate to the world of ideas rather than the world of people or things. Introverts are energy conservers. They hold in stress, feelings, and ideas and they build up as long as possible. This type of person would push to the limit all day and hold as much in as possible. When they sit down at the end of the day, they are exhausted. This is what I do. Introverts are quiet but friendly and generally reserved with incredible drives for their own ideas. I feel that I am an introvert because I relate more to ideas and feelings than people. I am very shy and reserved but friendly. I have trouble remembering names and faces but I am interested in what people do and say. I am very detailed and somewhat of a perfectionists, carefully thinking about things before I act. The second set of traits are the sensate and intuitive. The sensate involves a preference to work with known facts while the intuitive is a preference to look for possibilities and relationships. Sensate personalities are characterized by those who do research and observation. This type of person wants to know the facts and can see what is on the outside. They te...

An Analysis of Things Fall Apart

In Things Fall apart, Okonkwo was considered a tragic hero. He used to be a great wrestler, a fierce warrior, and a successful farmer of yams in Umuofia. Shortly after Ikemefuna’s death, Okonkwo accidentally killed someone in a funeral ceremony. He and his family were sent into exile for seven years. Nevertheless, when he returned to Umuofia, he found himself unable to adapt to changing time as the white men came to live among the village. Okonkwo realized that he was no longer able to function within his changing society. Consequently, he committed suicide by hanging himself for his final tragedy. His tragic end was led by his character flaws, a betrayal of his clansmen, and the colonization. Okonkwo was impulsive; he acted before he thought without considering the consequence. Furthermore, he isolated himself by exhibiting anger through violent, irrational behavior. He was quick to anger. During the annual week of peace before planning time, tradition permitted no one to speak a hash word to other person in the village. However, one day during this week, Okonkwo beat his youngest wife, who went to a friend’s house to braid her hair and forgot to prepare Okonkwo’s meal and feed her children. Even he was reminded of the ban on violence, he didn’t stop the beating. However, his fear of weakness and failure also was his tragic flaw. Consequently, he didn’t take the advice that not to participate in the murder of Ikemefuna. Therefore, he actually killed Ikemefuna because he was afraid of being though weak. Moreover, Okonkwo was a man of action. He did things without considering the consequence. This flaw brought him a serious consequence at the end of the story. After the release from jail, Okonkwo thought about his revenge. He hoped Umuofia will wage war on the intruders. If they didn’t, he would take action on his own. In the next morning, the clansmen were lead to a meeting which was about took action against the unwanted strangers to rid themselves. During the meeting, five court messengers approached the group and said that the white man ordered the meeting stopped. Without a second thought, Okonkwo used his machete to sever the messenger’s head. However, his impulsiveness drove him to this deplorable condition. The betrayal of the clansmen contributed Okonkwo’s tragedy. As well as things had changed among the village, many people in Umuofia were not entirely unhappy with the white men’s influence on their village. However, the white men brought wealth to the village as they built a trading store for traded palm oil and palm nut kernels. The clans could gain great economic benefit from the trading store, hence the money flowed into the village. Therefore, not everyone in the village was united against the white men since they had provided a new way for the villagers to profit. With this opportunity, they were willing to accept the white man's rule because they weren't willing to sacrifice the new trading community to fight for their independence. People would rather choose peace and money instead of going to the war to against the white men. This change of the clan displeased Okonkwo. His return was not what he had hoped. Moreover, when Okonkwo killed the messenger in the meeting, no one tried to stop the other messengers from escaping. The clansmen were afraid, and someone even asked why Okonkwo killed the messenger. At that time, Okonkwo realized that the clan would never go to war and the Umuofia would surrender. He wiped his machete and walked away. Nevertheless, everything had fallen apart for Okonkwo. He failed alone. The colonization mainly contributed Okonkwo’s tragedy because they were unfamiliar with Umuofia’s culture. However, Enoch unmasked an egwugwu in the ceremony; his action was determined as a great crime and killed the ancestral spirits. Therefore, the egwugwu went to kill him, but he took refuge in the church compound. Mr. Smith, who was intolerant in fanaticism, tried to protect Enoch and asked the egwugwu to leave. Rather than hunt Enoch down and kill him, they burn the church. When the District Commissioner returned from trip and heard about the burning of the church, they asked six leaders of the village, including Okonkwo, to meet with him in his office. As one of the leaders began to tell about Enoch’s unmasking of an egwugwu, they were handcuffed and thrown in jail for several days. However, the DC said the leader would be treated well in the prison, and would be released after paying five or two hundred bags of cowries. Nevertheless, the guards repeatedly mistreated them in the prison. Okonkwo suffered insults and physical abuse there. The way the messenger mistreated him was humiliated. Therefore, he was put into fighting mood. His motivation for wanting revenge and his humiliation in jail were deeply personal. However, the DC was ignorant because he didn’t know the Umuofia’s culture; and he only listened to one side. If Okonkwo was tolerant and acted with considering the consequence, he might avoid his tragedy. Moreover, if Mr. Brown was not breaking down in health, he would still stay in Umuofia. Then, Mr. Smith would not take over his place. Consequently, the consequential outcome would not happen. Besides, if the District Commissioner could listen to both sides’ explanations or understand the Umuofia’s culture more, Okonkwo would not be put in the prison tragically. Then, he might avoid killing the court messenger. Furthermore, it might help preventing his tragedy from happening.

Movies and the Art of Cinematography essays

Movies and the Art of Cinematography essays Around the world, at any instant, millions of people are watching movies. They watch mainstream entertainment, serious art films, documentaries, cartoons, experimental films, educational shorts. They sit in air-conditioned theaters, in village squares, in art museums, in college classrooms, or in their homes before a television screen. Nobody needs too be convinced that film is one of the centurys most influential media. Not only can you recall your most exiting or tearful moments at the movies, you can also probably remember moments in ordinary life when you tried to be as graceful, as selfless, as tough, or as compassionate as those larger-than-life figures on the screen.. the way we dress and cut our hair, the way we talk and act, the things we believe or doubt all these aspects of our lives are shaped by films. Films also provide us with powerful aesthetic experiences, insights into cultures, and glimpses of new ways of thinking. I am very fond of cinema. That is why I will try to understand this amazing, beautiful world of cinematography. It would be not easy, I think, because cinema includes a great amount of knowledge in different spheres. While researching the theme of my essay, I have understood that film history includes more than just films. By studying how films were made and received, I discover the range of options available to filmmakers and film viewers by studying the social and cultural influences on films, I come to understand better the ways in which films may bear the traces of the issues in thee history of politics, of culture, and of the arts. Researchers are fond of saying that there is no film history, only film histories. But I think that film history is more aptly thought of as a set of film histories because research into film history involves asking a series of questions and searching for evidence in order to answer them in the course of an argument. I have decided to concentr...

The Distinguished Gentlemen essays

The Distinguished Gentlemen essays The air inside the library is fresh and cool, ideal for clear thinking and study. Several people are working at the computers, one lady is making photocopies, others are reading books, magazines and newspapers, children are talking and being read to, and two men are going over plans for the interior of a building. The one sits at the table with a pencil making adjustments, while the other stands and sits alternatively, freely making clear, quiet comments directly to the point in an inconspicuous and friendly manner. He is about 40 years old, perhaps a few years older; fairly tall; balding with long, straight, blonde hair; a high, round, intelligent forehead; small, oval, wireframe glasses; and clear, sparkling, blue eyes. His delicate shoulders are rounded, his posture upright, his legs beautiful and well-proportioned. He is wearing shorts and sneakers, and around one ankle a black, nylon bandage, perhaps for a sprain. He speaks fluent English with some kind of European accent, difficult to place, especially since his words are few and softly spoken, and he laughs merrily from time to time. His movements are fluid and graceful, displaying complete ease and freedom, and, at the same time, a mood of open love, quiet self-respect and assurance surrounds him, creating an open, contented relationship to those around him and to the surrounding space. He reveals an awareness of everything in his environment, human, spatial, intelligent as he moves freely in a continuous, graceful line from one consideration to the next without hesitation or break. He remains equally active inwardly and outwardly when silent as when he is speaking quietly. His appeal lies in the quiet, strong attraction he exerts on his surroundings, a hidden magical quality which brings delight and wonder while ever drawing ones thoughts to his specific features and subtle expressions. One does not tire of noticing everything about him; indeed, one wishes to...